Many marketers, when they implement a video marketing strategy for a new product line or just a “polished” video, have a headache in terms of content and form. With the budget in place, how do you create a video marketing campaign that is right for the “insight” of users, bring the most effective, even can “viral” it all the way media, social network?
With years of experience working in the field of marketing as well as customer psychology, a Digital Marketing agency in the United States has conducted a survey and found out “5 viral video marketing strategies easy to cause. Most ” in the community and make your customers favorite now.
Telling a short story in a video is a trend that is being made by many viral units today. Its advantage is easy to build scripts. Depending on the nature of the product, you can choose different types of stories from parody (parody of a music video, hot video), comedy (humor video), tragedy.
With intriguing curiosity, you want to keep track of what’s going on, and the user will click and stay to the end of the video to see the end, as long as your video is interesting enough. And a good, memorable video will receive not only views but also high sharing, starting here, with the viral effect appearing.
However, the disadvantage of this type of Video Marketing is that it costs and costs quite high if you want to do real quality (because of the requirements for scripts, actors and costs incurred), besides It takes time to invest, prepare.
Video review product from Influencers
Called the product review, you should choose the social influential person, the celebrity in the community to be able to make viral better. They are often called the Influencers.
For this type of video marketing, you can make Influencer reviews of products, functions or even what they care about and love about your brand. However, it should be noted that this point of view and perspective as honest and objective as possible, avoid making PR content for the brand to create artificial feelings.
Your customers will love this video and will even show it to others. Because the knowledge, experience of celebrities, influencers in the social network will help customers think that they are extremely optimized options.
Video sharing knowledge
If your company is working in any field, develop a Video Marketing strategy in the form of knowledge sharing in related fields.
For example, if your company is an English language center, it can be a great way to share effective English learning tips, or if you work in the Information Technology industry such as web design, video sharing can is the content of the latest web design technologies today.
“Behind the scene” video marketing can be understood as a video presentation of a product manufacturing process, a visit to a factory, or simply a day of work for your company. Through video, customers can see how your company operates, the day-to-day work of the department, the desirable facilities, and through this internal image the customer will feel confident. Well, even wanting to work at a company that “publicizes” so much about their internal affairs.
However, when deciding to give any information to the public, your marketing department also needs to consider carefully what images can be put on the frame, what content should not be to avoid the effect Adversely affect the business of your business.
Now with the Livestream technology created by Facebook, many online sales agencies use this form of video marketing and get significant success. With the advantages of immediate viewing, commenting or live sharing, livestream videos often deliver viral effects fairly quickly and efficiently if invested in quality content.
However, because of the direct video footage, many of its quality and effects will not be comparable to those of video marketing. One suggestion when using this viral form is to be able to livestream seminars, launch products and use professional dial-up tools that connect to the computer, rather than just holding the phone on hand.
In addition to the viral video types mentioned above, you can also use other creative Marketing Content Types for other Marketer’s to create compelling content, though the “view” effect is not as high. But if your goal is to affirm your brand, business value, or just want to hit a niche audience, the other forms of Video Marketing deserve to be tried, used and brought back.
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