If natural referencing meets specific criteria, they are constantly changing over time. Google makes thousands of updates to its algorithm regularly. The performance of your website, be it an online store or a showcase site, therefore depends in part on your ability to adapt to the latest SEO best practices.
A site 100% compatible mobile
As in the past year, the priority in 2018 is focused on websites optimized for mobile media. This is defined by the fact that the user can read the content without having to zoom in on the page.
Your site must be fully readable on a smartphone or tablet to avoid a possible sanction from Google. Note that on our CMS e-monsite, many themes are responsive. In the course of 2018, Google will deploy the mobile first index. In other words, Google will analyze the mobile version of the sites in priority over the desktop version. In other words, it is now mandatory to have a responsive site.
The speed of loading pages
Google has publicly announced that it takes into account in its algorithm the speed of sites. It is therefore advisable to make sure to have a site fast enough for the user experience and hence for SEO. Working on the loading time of all the pages of a site will maximize the number of pages analyzed during the passage of Google robots. The more robots analyze pages on a site, the more it can be present in the search results pages.
Adapt content to voice search
With the advent of mobile, more and more Internet users make their requests orally (rather than typing) using for example Apple’s Siri, “ok Google” or recently Alexa of Amazon.
In 2013, 25% of Google users used voice search on a daily basis. In 2017, this figure has increased to 42% and in 2020, it will certainly reach more than 50% (Source: Arobase net). Therefore, it is important that the content is written in a natural way (as we can do it orally) and to position one on long tail expressions or even complete sentences. Voice requests are generally used for local searches such as: “nearest Italian restaurant in Marseille”. Do not hesitate to add a locality in your titles or other contents.
Switch to HTTPS
Since October 2017, all pages in HTTP will be notified as “unsecured” on the Google Chrome browser. The Google group has officially announced that from now on it will promote HTTPS sites in the results of its famous search engine.
Your website is not yet HTTPS? So in 2018, it’s time to secure it by installing an SSL certificate, and we have an offer that should satisfy you for that:
Another SEO trend for 2018 is the use of microdata markup to make content understanding easier for search engines and users. We often talk about it on the blog. These Rich Snippets give you an advantage over your competitors within the search results pages.
Indeed, the Schema.org marking gives more depth to your content in the search results and improves the user experience since it allows Google to display in its search results additional information about the pages of your site ( your address and phone number, for example).
Content remains king
The duplication of your own content or that of others is to be banned because it does not promote SEO, quite the contrary. The solution is to work your content seriously and qualitatively. Producing your own content will prevent you from plagiarism but it will also allow you to improve your positioning on a vast lexical field.